Resume

Marina Resto

Director of Marketing, Writer, and Social Media Community Builder

  • DEAKO LIGHTING | Director of Marketing
    Aug 2016 – Present | Seattle, WA

    • Promoted to leadership team defining marketing growth strategy and direction for IoT hardware startup.
    • Responsible for amplifying B2C & B2B ads, creative and product marketing, industry thought leadership, and scaled insights solutions across the sales organization, client, and agency partners.
    • Developed and managed the B2B and D2C lead funnel as it maps onto the customer journey, driving customer acquisition and growth.
    • Built branding foundations for the company including messaging, content for all press, website strategy, and direction for all corporate videos.
    • Executed industry events generating builder leads into the sales funnel.
    • Planned all industry events including the NAHB International Builders Show for 5 consecutive years.
    • Earned the Techome Builder Best Lighting Control award for four years in a row (writing the applications).
    • The face of media relations including interviews, local and national engagements including HGTV.
    • Built strategy for digital advertising campaigns for all channels through Facebook, and Google ads.
    • Re-positioned messaging and created market differentiation that transformed the revenue trajectory.
    • Proved the business model through channel partners and direct to consumer revenue streams
  • THE SEATTLE TIMES | Writer
    Jul 2020 – Present | Seattle, WA

    Dating columnist and founder of the Instagram account @Dating_In_Seattle, which takes a tongue-in-cheek look at the Seattle dating scene.

    • Hosted and MC’d an online YouShouldDate.ppt event with over 300 virtual attendees, where the chosen presenters pitched their single friends to the local Seattle singles community
    • Created and managed a “Galentine’s Day” event for the local Seattle community
    • Managed to attract over 30 local businesses to contribute a donation for a raffle/giveaway at the event
  • NORTHWEST FRAMING | Creative Director
    Sep 2015 – Sep 2016 | Seattle, WA

    Responsible for managing all creative endeavors which includes conceptualizing, branding and overall artistic vision for all of the Northwest Framing Brands: Beard’s Framing, Museum Quality Framing & Frame Central.

    • Evaluation and evolution of creative brand principles and standards. Conceptualization of corporate campaigns
    • Product marketing strategy for new lines, as well as existing, revamps of positioning and product messaging
    • Developed the information architecture, content, visual & UX design and development for new e-commerce site
    • Developed corporate communication among all stores in a streamlined process
    • Copywriting and content creation for all brick and mortar stores including email, print, digital, and internal messaging and positioning
    • Oversaw development of all creative output, including a new approach to print & digital advertising, full overhaul and redesign of website and e-commerce platform.
    • Created a marketing email nurture campaign strategy for follow up post-purchase
  • MARINA RESTO FREELANCE | Writer & Graphic Designer
    Aug 2016 – Present | Seattle, WA

    • Contributing writer and freelance graphic designer for Freshome.com now known as mymove.com
    • Responsible for writing, editing, and producing daily and original content to be featured on freshome.com
    • Work closely with the executive team to concept and produce integrated marketing campaigns, websites, and social
    • Developed data-driven content for blogs, websites, and marketing materials.
    • Completed rebrand/redesign of branding standards and guidelines
    • Created the style guide for corporate presentations and sales pitches
  • Bill Speidel’s Underground Tour | Marketing Manager
    Jun 2015 – Sep 2015 | Seattle, WA

    • Set the artistic direction for project work. Ensures branding standards are consistent and maintained across design projects.
    • Designed web-based promotions, page layouts, and other creative assets, in addition to reviewing and approving the design concepts.
    • Implemented a global digital strategy designed to leverage the power of the entire digital system, and lead the team for all activity
    • Executed comprehensive Digital Marketing and Communications strategy that includes all forms of customer facing technologies
    • Management of online, mobile, social, emerging platforms, and digital partnerships.
    • Collaborated cross-functionally with Sales, Marketing, and IT as it relates to their involvement in the execution of digital plans and tactics.
    • Translated existing brand positioning and messaging to the online and mobile channels.
    • Developed policies and guidelines to ensure consistent and accurate representation of brand.
    • Researched and maintained knowledge of emerging technologies and how they may optimize current business practices.
  • THE QUELL GROUP | Digital Marketing Specialist
    Sep 2014 – Mar 2015 | Troy, MI

    Started the initial Digital Marketing and SEO department for The Quell Group Public Relations agency. Focused on B2B clients in the Greater Metro-Detroit area.

    • Google Ad Words Certified March 2015
    • Lead on all digital marketing campaigns; developing strategy, graphics, copywriting, ad placement and targeting
    • Onsite strategies; SEO audits, content marketing. Offsite strategies; creative link-building tactics, public relations, press mentions
    • Designed SEO-friendly landing pages that convert leads and convey consistent company brand message
    • Social media management; development of editorial calendars, graphic design for all digital ads and page posts
    • Created all digital ad campaigns for Google AdWords, Twitter, and Facebook; using search, display and retargeting

  • SPACE, INC. | Marketing Coordinator
    May 2013 – Sep 2014 | Midland, MI

    • Designed, managed and updated spaceinc.net, spacewithin.net, and majedaco.com websites on daily basis
    • Analyzed data from web analytics, social media analytics, e-mail campaign analytics through CRM, SEO, Facebook and PPC ads
    • Increases traffic and leads through website, social media and all CRM campaigns
    • Assessed and translates information through all media sources and presented reports to leadership team on quarterly basis
    • Extensive CRM training on Infusionsoft (CRM software) that creates campaigns through website, landing pages and e-mail marketing
    • Created client presentations for Dow Chemical, ASPR, Switzer building, FOB8 (Government buildings in D.C.), and Health-care/Senior living
    • Maintained CRM dashboard and calculated ROI on all projects, events, promotions, advertisements and campaigns.
    • Co-produced, wrote script, interviewed and developed 3 website videos for SPACE, Inc. and Majeda Co.
    • Managed social media outlets including Facebook, Twitter, LinkedIn, YouTube, Instagram and Pinterest
    • Wrote, designed and coordinated email marketing campaigns and newsletters for all brands
    • Launched Family of businesses/brands including SPACE within, SPACE neat + clean, SPACE anew, SPACE Warranty Assessment, and Majeda
    • Designed all branding, logos, advertisements and collateral using Adobe Creative Suite (Illustrator, InDesign, Photoshop, Muse, etc.)
    • Planned events and created displays for brand launch parties, trade shows, and client events/parties
    • Made all purchasing decisions and designed marketing collateral, flipbooks, eBooks and promotional materials
    • Wrote scripts and collaborated with 96.1 WHNN and 100.9 ESPN for radio ads choosing optimal spots and increasing website traffic

  • EXPERIENCE MARKETING | Event Marketing Coordinator
    Apr 2012 – Oct 2013 | Holland, MI

    • Designed, planned, and managed promotional marketing events including: Bon Appetite Presents- Chicago Gourmet, Blue- grass State Games-Kentucky, Patriotic Festival- Virginia Beach, Queen’s Cup Steeplechase- North Carolina
    • Created B2C branding events for clients including; Chevrolet, Buick & GMC to drive incremental sales
    • Utilized public relations and interpersonal skills to demonstrate professionalism with strong communication
    • Designed, planned, and managed promotional marketing events all across the United States.
    • Ensured proper onsite execution of marketing activities and strategies.
    • Used my creativity to develop and design themed displays, promotional elements and visual components for automotive manufacturing clients.
    • Onsite problem solver for any needs and/or changes.
  • NORTHWOOD UNIVERSITY | Marketing & Communications Specialist
    Nov 2012 – Apr 2013 | Midland, MI

    • Delivered prepared sales talks, reading from scripts that describe products or services, in order to persuade Northwood University Alumni to make a donation into the Northwood Fund.
    • Contacted Northwood University Alumni by telephone in order to to request donations for the Northwood Fund (made up of charitable gifts that help with faculty development, campus enhancements, and most importantly student scholarships)
    • Obtained customer information such as name, address, and payment method, and enter orders into computers.
    • Recorded names, addresses, purchases, and reactions of prospects contacted.
    • Adjusted sales scripts to better target the needs and interests of specific individuals.
  • 🎓 EDUCATION | Northwood University

    Bachelor of Business Administration B.B.A.
    Triple Major: Advertising, Marketing & Management
    Graduation May 2013

Areas of Expertise

B2B (Business to Business)
D2C (Direct to Consumer)
Writing
Video Direction & Strategy
Script Writing
Communications
Press Release
Public Relations
Channel Marketing
Product Marketing
CRM Implementation
Email Nurture Campaigns
Web Strategy
Brand Design & Creative Strategy
Graphic Design
SEO/SEM
Digital Ad Strategy
Social Media Strategy
Influencer Marketing
Affiliate Marketing
Public Speaking
Content Planning
Event Planning
Dashboard building

The Seattle Times


How Seattle radio hosts Carla Marie and Anthony went from being co-workers and friends to dating

How to mentally prepare before returning to the post-pandemic dating scene

Gay City celebrates over 25 years of serving Seattle’s LGBTQ+ community

Readers share the upsides of apps and online dating

How to prepare for in-person dating again as life restarts after COVID closures

Two couples from the Seattle Green Lake Running Group share how they stumbled into love

Seattleites share their breakup stories and advice

Is West Seattle ‘too far’ to go for a date? 

How are vaccines changing dating habits?

How running together led to love and relationships in this Green Lake group

Bertha Baby shares what it’s like to date as a drag performer in Seattle

How to establish COVID-19 boundaries while dating, getting over the Seattle Freeze and more

Spending the holidays alone? Try these tips to embrace the pause and choose your own holiday happy


SEO Writing

Project Highlights

Speaking & pitching product

Video Direction/Writing B2B

Video Direction/Writing D2C

The Underground Tour Mobile Website Development